{"id":8996,"date":"2020-07-17T09:17:25","date_gmt":"2020-07-17T14:17:25","guid":{"rendered":"http:\/\/www.clinicaazul.co\/?page_id=8996"},"modified":"2025-10-01T11:18:48","modified_gmt":"2025-10-01T16:18:48","slug":"marco-estrategico","status":"publish","type":"page","link":"https:\/\/azulcima.com\/index.php\/marco-estrategico\/","title":{"rendered":"Marco estrat\u00e9gico"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; tlg_large_container=&#8221;extra-container&#8221; tlg_padding=&#8221;pt180 pb180 pt-xs-80 pb-xs-80&#8243; css=&#8221;.vc_custom_1759335526260{background: #ffffff url(https:\/\/azulcima.com\/wp-content\/uploads\/2025\/10\/weef.jpg?id=11408) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column]<div class=\"tlg-spacer  \" data-height=\"500\" data-height-tablet=\"400\" data-height-mobile=\"200\" style=\"clear:both;display:block;height:500px;\"><\/div>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;slideInUp&#8221; tlg_padding=&#8221;pb0&#8243; css=&#8221;.vc_custom_1590698168137{background-color: #ffffff !important;}&#8221;][vc_column]<div class=\"headings-title \"><div class=\"mb0 mb-xs-40 text-left\"><h1 style=\"color:#00498b!important;font-size:52px;line-height:62px;letter-spacing:1px!important;text-transform: none!important;\" class=\"widgettitle mb0\">Marco Estrat\u00e9gico<\/h1><\/div><\/div>[\/vc_column][\/vc_row][vc_row tlg_padding=&#8221;pb0&#8243; el_class=&#8221;fila_titulo&#8221;][vc_column]<div class=\"headings-title  wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp\"><div class=\"mb40 mb-xs-40 text-center\"><h2 style=\"color:#5b5b5b!important;font-size:45px;line-height:55px;letter-spacing:1px!important;text-transform: none!important;\" class=\"widgettitle mb0\">Misi\u00f3n<\/h2><\/div><\/div>[\/vc_column][\/vc_row][vc_row tlg_padding=&#8221;pt0 pb0&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">Brindar una atenci\u00f3n m\u00e9dica integral, avanzada y personalizada, que combine tecnolog\u00eda de punta con un trato humano y cercano, para mejorar la calidad de vida de nuestros pacientes. Nos comprometemos a ofrecer un entorno c\u00f3modo y sostenible, facilitando el acceso a servicios de salud de alta calidad, con innovaci\u00f3n, eficiencia y calidez.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row tlg_padding=&#8221;pb0&#8243; el_class=&#8221;fila_titulo&#8221; css=&#8221;.vc_custom_1590099864772{background-color: #ffffff !important;}&#8221;][vc_column]<div class=\"headings-title  wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp\"><div class=\"mb40 mb-xs-40 text-center\"><h2 style=\"color:#5b5b5b!important;font-size:45px;line-height:55px;letter-spacing:1px!important;text-transform: none!important;\" class=\"widgettitle\">Visi\u00f3n<\/h2><\/div><\/div>[\/vc_column][\/vc_row][vc_row tlg_padding=&#8221;pt0 pb0&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]Ser el referente l\u00edder en salud privada premium en Colombia, reconocido por nuestra excelencia m\u00e9dica, innovaci\u00f3n tecnol\u00f3gica y humanizaci\u00f3n de la atenci\u00f3n.<br \/>\nAspiramos a consolidar un modelo replicable y sostenible que transforme la experiencia m\u00e9dica, satisfaciendo las necesidades del paciente moderno y contribuyendo al bienestar de la comunidad a nivel nacional.[\/vc_column_text][\/vc_column][\/vc_row][vc_row tlg_padding=&#8221;pb0&#8243; el_class=&#8221;fila_titulo&#8221; css=&#8221;.vc_custom_1590099864772{background-color: #ffffff !important;}&#8221;][vc_column]<div class=\"headings-title  wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp\"><div class=\"mb40 mb-xs-40 text-center\"><h2 style=\"color:#5b5b5b!important;font-size:45px;line-height:55px;letter-spacing:1px!important;text-transform: none!important;\" class=\"widgettitle\">Objetivos Estrat\u00e9gicos<\/h2><\/div><\/div>[\/vc_column][\/vc_row][vc_row tlg_padding=&#8221;pt0 pb0&#8243; tlg_text_align=&#8221;text-center&#8221;][vc_column width=&#8221;1\/3&#8243;]<div id=\"iconbox-69e7397076955\" class=\" primary-color-icon primary-color-icon-hover primary-bgcolor-icon\"><div class=\"icon-link\"><div  class=\"boxed-icon boxed boxed-intro relative mb0 text-center radius-large\">\n\t\t\t\t\t\t\t\t<div class=\"icon-image\"><img decoding=\"async\" src=\"https:\/\/azulcima.com\/wp-content\/uploads\/2020\/07\/icono_marco01a-600x600.png\" alt=\"icon-image\" \/><div class=\"image-overlay\"><div class=\"image-overlay-inner\">\n    \t\t\t\t\t\t<i  class=\"\"><\/i><h2 style=\"text-transform: uppercase!important;\" class=\"widgettitle\"><\/h2><div style=\"font-size:18px!important;line-height:23px;text-transform: none!important;\" class=\"widgetsubtitle\">Impulsar el crecimiento del aseguramiento, atrayendo nuevos usuarios y fidelizando los actuales con nuestros planes.<\/div><\/div><\/div><\/div><div style=\"font-size:18px!important;line-height:23px;text-transform: none!important;\" class=\"widgetsubtitle\">Impulsar el crecimiento del aseguramiento, atrayendo nuevos usuarios y fidelizando los actuales con nuestros planes.<\/div><\/div><\/div><\/div><script type=\"text\/javascript\">jQuery(document).ready(function(){jQuery('head').append('<style type=\"text\/css\" id=\"tlg-custom-css-iconbox-69e7397076955\">#iconbox-69e7397076955 .icon-link:hover .icon-image .image-overlay{background: rgba(255,255,255,0.8);}#iconbox-69e7397076955 .icon-link:hover i.icon-text{background-color:#ffffff!important;border-color:#ffffff!important;}<\/style>');});<\/script>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div id=\"iconbox-69e7397076e43\" class=\" primary-color-icon primary-color-icon-hover primary-bgcolor-icon\"><div class=\"icon-link\"><div  class=\"boxed-icon boxed boxed-intro relative mb0 text-center radius-large\">\n\t\t\t\t\t\t\t\t<div class=\"icon-image\"><img decoding=\"async\" src=\"https:\/\/azulcima.com\/wp-content\/uploads\/2020\/07\/icono_marco02a-600x600.png\" alt=\"icon-image\" \/><div class=\"image-overlay\"><div class=\"image-overlay-inner\">\n    \t\t\t\t\t\t<i  class=\"\"><\/i><h2 style=\"text-transform: uppercase!important;\" class=\"widgettitle\"><\/h2><div style=\"font-size:18px!important;line-height:23px;text-transform: none!important;\" class=\"widgetsubtitle\">Derivar los servicios a nuestra red interna, c\u00f3mo BlueCare, Cl\u00ednica Azul Bogot\u00e1, fortaleciendo el ecosistema de atenci\u00f3n del grupo.<\/div><\/div><\/div><\/div><div style=\"font-size:18px!important;line-height:23px;text-transform: none!important;\" class=\"widgetsubtitle\">Derivar los servicios a nuestra red interna, c\u00f3mo BlueCare, Cl\u00ednica Azul Bogot\u00e1, fortaleciendo el ecosistema de atenci\u00f3n del grupo.<\/div><\/div><\/div><\/div><script type=\"text\/javascript\">jQuery(document).ready(function(){jQuery('head').append('<style type=\"text\/css\" id=\"tlg-custom-css-iconbox-69e7397076e43\">#iconbox-69e7397076e43 .icon-link:hover .icon-image .image-overlay{background: rgba(255,255,255,0.8);}#iconbox-69e7397076e43 .icon-link:hover i.icon-text{background-color:#ffffff!important;border-color:#ffffff!important;}<\/style>');});<\/script>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div id=\"iconbox-69e73970772b2\" class=\" primary-color-icon primary-color-icon-hover primary-bgcolor-icon\"><div class=\"icon-link\"><div  class=\"boxed-icon boxed boxed-intro relative mb0 text-center radius-large\">\n\t\t\t\t\t\t\t\t<div class=\"icon-image\"><img decoding=\"async\" src=\"https:\/\/azulcima.com\/wp-content\/uploads\/2020\/07\/icono_marco03a-600x600.png\" alt=\"icon-image\" \/><div class=\"image-overlay\"><div class=\"image-overlay-inner\">\n    \t\t\t\t\t\t<i  class=\"\"><\/i><h2 style=\"text-transform: uppercase!important;\" class=\"widgettitle\"><\/h2><div style=\"font-size:18px!important;line-height:23px;text-transform: none!important;\" class=\"widgetsubtitle\">Potencializar los servicios de salud existentes en nuestro grupo empresarial visibilizando su valor diferencial y calidad.<\/div><\/div><\/div><\/div><div style=\"font-size:18px!important;line-height:23px;text-transform: none!important;\" class=\"widgetsubtitle\">Potencializar los servicios de salud existentes en nuestro grupo empresarial visibilizando su valor diferencial y calidad.<\/div><\/div><\/div><\/div><script type=\"text\/javascript\">jQuery(document).ready(function(){jQuery('head').append('<style type=\"text\/css\" id=\"tlg-custom-css-iconbox-69e73970772b2\">#iconbox-69e73970772b2 .icon-link:hover .icon-image .image-overlay{background: rgba(255,255,255,0.8);}#iconbox-69e73970772b2 .icon-link:hover i.icon-text{background-color:#ffffff!important;border-color:#ffffff!important;}<\/style>');});<\/script>[\/vc_column][\/vc_row][vc_row tlg_padding=&#8221;pt0 pb0&#8243; tlg_text_align=&#8221;text-center&#8221;][vc_column width=&#8221;1\/3&#8243;]<div id=\"iconbox-69e73970776e8\" class=\" primary-color-icon primary-color-icon-hover primary-bgcolor-icon\"><div class=\"icon-link\"><div  class=\"boxed-icon boxed boxed-intro relative mb0 text-center radius-large\">\n\t\t\t\t\t\t\t\t<div class=\"icon-image\"><img decoding=\"async\" src=\"https:\/\/azulcima.com\/wp-content\/uploads\/2020\/07\/icono_marco04a-600x600.png\" alt=\"icon-image\" \/><div class=\"image-overlay\"><div class=\"image-overlay-inner\">\n    \t\t\t\t\t\t<i  class=\"\"><\/i><h2 style=\"text-transform: uppercase!important;\" class=\"widgettitle\"><\/h2><div style=\"font-size:18px!important;line-height:23px;text-transform: none!important;\" class=\"widgetsubtitle\">Consolidar una propuesta atractiva, basado en nuestro Complejo Internacional de Medicina Avanzada, como puerta de entrada y s\u00edmbolo de excelencia.<\/div><\/div><\/div><\/div><div style=\"font-size:18px!important;line-height:23px;text-transform: none!important;\" class=\"widgetsubtitle\">Consolidar una propuesta atractiva, basado en nuestro Complejo Internacional de Medicina Avanzada, como puerta de entrada y s\u00edmbolo de excelencia.<\/div><\/div><\/div><\/div><script type=\"text\/javascript\">jQuery(document).ready(function(){jQuery('head').append('<style type=\"text\/css\" id=\"tlg-custom-css-iconbox-69e73970776e8\">#iconbox-69e73970776e8 .icon-link:hover .icon-image .image-overlay{background: rgba(255,255,255,0.8);}#iconbox-69e73970776e8 .icon-link:hover i.icon-text{background-color:#ffffff!important;border-color:#ffffff!important;}<\/style>');});<\/script>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div id=\"iconbox-69e7397077b6f\" class=\" primary-color-icon primary-color-icon-hover primary-bgcolor-icon\"><div class=\"icon-link\"><div  class=\"boxed-icon boxed boxed-intro relative mb0 text-center radius-large\">\n\t\t\t\t\t\t\t\t<div class=\"icon-image\"><img decoding=\"async\" src=\"https:\/\/azulcima.com\/wp-content\/uploads\/2020\/07\/icono_marco05a-600x600.png\" alt=\"icon-image\" \/><div class=\"image-overlay\"><div class=\"image-overlay-inner\">\n    \t\t\t\t\t\t<i  class=\"\"><\/i><h2 style=\"text-transform: uppercase!important;\" class=\"widgettitle\"><\/h2><div style=\"font-size:18px!important;line-height:23px;text-transform: none!important;\" class=\"widgetsubtitle\">Posicionarnos en el mercado colombiano con un portafolio completo, innovador y alineado con las nuevas demandas del paciente moderno: inmediatez, prevenci\u00f3n, personalizaci\u00f3n y tecnolog\u00eda.<\/div><\/div><\/div><\/div><div style=\"font-size:18px!important;line-height:23px;text-transform: none!important;\" class=\"widgetsubtitle\">Posicionarnos en el mercado colombiano con un portafolio completo, innovador y alineado con las nuevas demandas del paciente moderno: inmediatez, prevenci\u00f3n, personalizaci\u00f3n y tecnolog\u00eda.<\/div><\/div><\/div><\/div><script type=\"text\/javascript\">jQuery(document).ready(function(){jQuery('head').append('<style type=\"text\/css\" id=\"tlg-custom-css-iconbox-69e7397077b6f\">#iconbox-69e7397077b6f .icon-link:hover .icon-image .image-overlay{background: rgba(255,255,255,0.8);}#iconbox-69e7397077b6f .icon-link:hover i.icon-text{background-color:#ffffff!important;border-color:#ffffff!important;}<\/style>');});<\/script>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row tlg_padding=&#8221;pb0&#8243; el_class=&#8221;fila_titulo&#8221; css=&#8221;.vc_custom_1590099864772{background-color: #ffffff !important;}&#8221;][vc_column]<div class=\"headings-title  wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp\"><div class=\"mb40 mb-xs-40 text-center\"><h2 style=\"color:#5b5b5b!important;font-size:45px;line-height:55px;letter-spacing:1px!important;text-transform: none!important;\" class=\"widgettitle mb0\">Valores<\/h2><\/div><\/div>[\/vc_column][\/vc_row][vc_row tlg_padding=&#8221;pt0&#8243;][vc_column width=&#8221;1\/4&#8243;]<div id=\"iconbox-69e7397078099\" class=\" primary-color-icon primary-color-icon-hover primary-bgcolor-icon\"><div class=\"icon-link\"><div  class=\"boxed-icon boxed boxed-intro relative mb0 text-center radius-large\">\n\t\t\t\t\t\t\t\t<i  class=\"  inline-block mb30 icon-text icon-lg\"><\/i><h5 style=\"color:#004988!important;font-size:24px!important;line-height:34px;text-transform: none!important;\" class=\"widgettitle\">Respeto<\/h5><div style=\"font-size:18px!important;line-height:23px;text-transform: none!important;\" class=\"widgetsubtitle\">Respeto y comprendo al paciente y su familia, valoro sus intereses y necesidades.<\/div><\/div><\/div><\/div><script type=\"text\/javascript\">jQuery(document).ready(function(){jQuery('head').append('<style type=\"text\/css\" id=\"tlg-custom-css-iconbox-69e7397078099\">#iconbox-69e7397078099 .icon-link:hover i.icon-text{background-color:#ffffff!important;border-color:#ffffff!important;}<\/style>');});<\/script>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div id=\"iconbox-69e73970780b5\" class=\" primary-color-icon primary-color-icon-hover primary-bgcolor-icon\"><div class=\"icon-link\"><div  class=\"boxed-icon boxed boxed-intro relative mb0 text-center radius-large\">\n\t\t\t\t\t\t\t\t<i  class=\"  inline-block mb30 icon-text icon-lg\"><\/i><h5 style=\"color:#004988!important;font-size:24px!important;line-height:34px;text-transform: none!important;\" class=\"widgettitle\">Solidaridad<\/h5><div style=\"font-size:18px!important;line-height:23px;text-transform: none!important;\" class=\"widgetsubtitle\">Soy solidario, haciendo propio el dolor ajeno.<\/div><\/div><\/div><\/div><script type=\"text\/javascript\">jQuery(document).ready(function(){jQuery('head').append('<style type=\"text\/css\" id=\"tlg-custom-css-iconbox-69e73970780b5\">#iconbox-69e73970780b5 .icon-link:hover i.icon-text{background-color:#ffffff!important;border-color:#ffffff!important;}<\/style>');});<\/script>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div id=\"iconbox-69e73970780cc\" class=\" primary-color-icon primary-color-icon-hover primary-bgcolor-icon\"><div class=\"icon-link\"><div  class=\"boxed-icon boxed boxed-intro relative mb0 text-center radius-large\">\n\t\t\t\t\t\t\t\t<i  class=\"  inline-block mb30 icon-text icon-lg\"><\/i><h5 style=\"color:#004988!important;font-size:24px!important;line-height:34px;text-transform: none!important;\" class=\"widgettitle\">Bondad<\/h5><div style=\"font-size:18px!important;line-height:23px;text-transform: none!important;\" class=\"widgetsubtitle\">Soy bondadoso al ser amable y generoso con mi paciente.<\/div><\/div><\/div><\/div><script type=\"text\/javascript\">jQuery(document).ready(function(){jQuery('head').append('<style type=\"text\/css\" id=\"tlg-custom-css-iconbox-69e73970780cc\">#iconbox-69e73970780cc .icon-link:hover i.icon-text{background-color:#ffffff!important;border-color:#ffffff!important;}<\/style>');});<\/script>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div id=\"iconbox-69e73970780e4\" class=\" primary-color-icon primary-color-icon-hover primary-bgcolor-icon\"><div class=\"icon-link\"><div  class=\"boxed-icon boxed boxed-intro relative mb0 text-center radius-large\">\n\t\t\t\t\t\t\t\t<i  class=\"  inline-block mb30 icon-text icon-lg\"><\/i><h5 style=\"color:#004988!important;font-size:24px!important;line-height:34px;text-transform: none!important;\" class=\"widgettitle\">Responsabilidad<\/h5><div style=\"font-size:18px!important;line-height:23px;text-transform: none!important;\" class=\"widgetsubtitle\">Soy responsable con mi paciente y grupo de trabajo pues todas mis actividades son realizadas con noci\u00f3n de justicia y de cumplimento del deber.<\/div><\/div><\/div><\/div><script type=\"text\/javascript\">jQuery(document).ready(function(){jQuery('head').append('<style type=\"text\/css\" id=\"tlg-custom-css-iconbox-69e73970780e4\">#iconbox-69e73970780e4 .icon-link:hover i.icon-text{background-color:#ffffff!important;border-color:#ffffff!important;}<\/style>');});<\/script>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; tlg_large_container=&#8221;extra-container&#8221; tlg_padding=&#8221;pt180 pb180 pt-xs-80 pb-xs-80&#8243; css=&#8221;.vc_custom_1759335526260{background: #ffffff url(https:\/\/azulcima.com\/wp-content\/uploads\/2025\/10\/weef.jpg?id=11408) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;slideInUp&#8221; tlg_padding=&#8221;pb0&#8243; css=&#8221;.vc_custom_1590698168137{background-color: #ffffff !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row tlg_padding=&#8221;pb0&#8243; el_class=&#8221;fila_titulo&#8221;][vc_column][\/vc_column][\/vc_row][vc_row tlg_padding=&#8221;pt0 pb0&#8243;][vc_column][vc_column_text css=&#8221;&#8221;] Brindar una atenci\u00f3n m\u00e9dica integral, avanzada y personalizada, que combine tecnolog\u00eda de punta con un trato humano y cercano, para mejorar la calidad de vida de nuestros pacientes&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8996","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marco estrat\u00e9gico | Azul Cima | Cl\u00ednica de especialistas<\/title>\n<meta name=\"description\" content=\"Prestamos servicios de salud de alta complejidad con dedicaci\u00f3n y cuidado al paciente. 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